Daniel B. Zurich, President

With a background in delivering targeted custom products for various healthcare publishers, Dan is the former product manager of Physicians' Desk Reference . He has directed Science and Technology initiatives for McGraw-Hill, and has run special projects groups for Jobson Publishing and Quadrant HealthCom. Taking his MBA in International Business and Information Systems and parlaying it with his entrepreneurial positions, Dan has developed, promoted, marketed and implemented projects in traditional and alternative media. Strong on innovation, his projects feature a mix of information, entertainment and cutting-edge delivery. Their value is in remembrance; the audience remembers the valuable content and links it to the company to strengthen brand identity and appreciation. Dan's extensive experience gives him a special insight into the pharmaceutical industry.

Dan is a member of the Healthcare Marketing and Communications Council and lectures on the subject of Internet Marketing.